Improving local SEO is a collective effort. It involves multiple techniques like optimizing Google Business Profile (GBP), ensuring uniform NAP (Name, Address, Phone Number), creating local content, and developing a solid online presence via backlinks and reviews.
However, every business looking to amplify the local SEO impact must learn how to implement the above. As a local SEO company in Bangalore, we’d love to discuss it. So, here’s how you can enhance local SEO and drive more customers.
Optimize GBP
GBP is your first digital real estate. It generates trust, encouraging people to explore the company’s website, its directions, etc. But how do you work this out?
First, claim and verify your GBP. Next, add your correct business name, address, and phone number (NAP). Furthermore, select the right categories. Ensure you are specific about what you do and provide. Add high-quality photos of your store, experience center, team, offerings, etc.
In addition to the above, ensure you stay active and post weekly updates or offers. An updated GBP can drive engagement, driving users closer to your business. Also, walk the extra mile and enable Google messaging to enable direct text messaging.
Don’t forget to ask your customers to drop a review for your business! Google loves it.
NAP Consistency and Local Citations
Another significant consideration is NAP consistency and local citations.
Local citations include online mentions of your business’s NAP. These can be online directories, local blog mentions, and social media profiles.
Now, how do these benefit your local SEO endeavors? Search engines like Google use these citations to verify your business’s information and evaluate its legitimacy. Accurate and consistent citations denote reliability and boost rankings significantly.
You can get them major directors, industry-specific directories, niche directories, and local chambers of commerce and business associations.
Nevertheless, as part of an ongoing process, you must audit your existing citations regularly. Use tools to scan your current citations and address inconsistencies.
Localize Your Content
The more local you appear, sound, and feel, the better for local SEO. It serves as a clear message to the search engine about your local presence and nature.
Localizing your content can involve creating a dedicated landing page for your location, whether single or multiple. Mention your city or neighborhood in the homepage title tag and meta description, image alt tags, and H1 and body content.
Furthermore, embed a Google Map of your location on the contact page. Users love businesses that they can easily locate. Additionally, add schema markup to enable Google to understand your business better.
Besides, consider talking about local events, best-of lists, and guides. It will help you prove your relevance in the context of a particular area.
Gather Customer Reviews
User reviews serve as social proof and a local ranking booster. Google considers the quantity and quality of reviews while ranking local businesses.
To leverage this, you can set a system that asks your customers to post a review after a sale or service. Of course, you cannot expect everyone to pen a review for you. However, you can attempt to do so by emailing them a direct Google review link.
Once you receive feedback, showcase it proudly on your site with testimonials.
But what if you receive a brickbat? Occasional negative reviews are fine. However, how you respond to them matters more and can build more trust.
Optimize Your Presence for Local Search
Voice search will only become more popular in the future. Hence, as a company providing local SEO services in Bangalore, we consider it vital to optimize your website for how people ask questions when they speak into their devices.
While searching through voice search, users use longer-tail keywords. Hence, you will include them in your content, making it appear more conversational.
For instance, you must factor in conventional question starters that begin their questions with what, when, how, who, and where.
Nevertheless, you must also consider user intent as users use voice searches when they need something very specific. Your content must have the answer ready!
Build Local Backlinks
A link from a local organization, like the digital version of a local newspaper, a reputable website, etc., can serve as a local word-of-mouth and build trust.
You do this in various ways, including writing a guest post on a local blog, sponsoring local events, and joining local business chapters of various organizations. You can even create content that mentions other local businesses and expect some reciprocity.
The idea is to stay active amidst local circles and focus on local relevance.
Need a Local SEO Company in Bangalore?
Whether you are a real estate company in Koramangala or a restaurant in Indira Nagar, choose BrainMine if you are looking for local SEO services in Bangalore. Our comprehensive assistance, grip over local SEO, and tangible outcomes make us a standout. Email us at info@brainminetech.com to know more.