Searching for the right SEO specialist in Dubai? Then, making the right choice is crucial, particularly given the importance of SEO and its impact on your business.
However, honestly, when choosing the right Dubai SEO expert, businesses often find themselves in a needle and haystack situation. They get riddled by the numerous choices around them and eventually, make abrupt choices to save time and get going with SEO!
But why choose anything randomly, when you make an informed choice? Besides, SEO isn’t merely important but crucial for every business to thrive in the digital world. Thus, the right choice matters in every case. With that said, here are ten factors to consider before you choose an SEO agency in Dubai, UAE for your requirements.
Your Objectives
Obviously, everyone wants to be on the top of search engine result pages. As SEO specialists in Dubai, we consider this a reasonable and natural expectation.
However, your goals matter and you must be clear about what you want to accomplish.
For instance, some companies intend to improve their search engine visibility, while others look to increase website traffic. On the other hand, most of them intend to drive opportunities in the form of high-quality leads.
But even while establishing goals, you must have something measurable in your mind.
For example, you want to increase 30% of your website traffic in the next 6-7 months.
Here, you have a number and a timeframe in mind.
Besides, knowing what to achieve will help you ask the right questions to the SEO agency.
Once you know what you want, you can look for experts who align with your objectives.
But beware of companies that make tall commitments to close deals.
For example, achieving the topmost ranking in a month from the start date of the project is an impractical promise.
Your agency must be realistic and have a proper roadmap to your destination.
Local Market Expertise
You need an SEO specialist in Dubai.
Thus, you cannot compromise on the local market, knowledge, expertise, and experience.
It is also because Dubai’s business landscape has its unique nuances. It involves cultural considerations, language preferences, and understanding the city’s competitive spectrum.
The experts you choose must have a proven track record in dealing with these intricacies and delivering success for their clients. They must be familiar with local online directories, digital user behavior and psychology, search phrases, and more.
Thus, while across the table, you must emphasize reviewing the company’s local business portfolio, success rate, outcomes delivered, and client feedback.
SEO Strategies and Techniques
Everyone wants to quickly reach the topmost position across search engine result pages.
In this pursuit, it is possible to be tempted by black hat techniques.
In simple words, these are unethical practices that deliver potentially quick results and cause a ranking spike but only for a short period. Besides, search engines strictly watch every website and its SEO practices. Using them can lead to penalties!
On the other hand, you have white-hat SEO practices. These are ethical and take time to produce results. However, they are sustainable. Search engines also love such websites!
Thus, while searching for an SEO expert in Dubai, you must inquire about their SEO strategies, techniques, and practices. Some indicators of companies that may indulge in unethical practices include talking about buying backlinks, using hidden text, stuffing keywords, or committing to unreasonable outcomes quickly.
Just avoid such companies. Simple!
Instead, look for a reputable SEO company in Dubai that focuses on premium content generation, on-page optimization, building authoritative links, technical SEO improvements, and delivering a better user experience.
Reporting Techniques and Transparency
Effective, transparent, and honest communication is the foundation of every relationship, including those involving business.
Thus, while evaluating a Dubai SEO specialist company, you must also look for;
Reporting techniques and parameters
Data sources
Analytical skills
Frequency of reporting
Preparedness to answer questions
Capabilities to provide improvement recommendations
You must also include specific assessment parameters based on your requirements.
Additionally, you should see if they assign a dedicated point of contact, their preferred method of communication, and how often they will provide updates.
Case Studies – Preferably Local
Results speak louder than words, claims, or commitments.
Accordingly, you must ask for case studies and client feedback concerning the company’s SEO expertise, strategies, approach, intelligence, and outcomes.
However, look to vet local case studies if you intend to target the Dubai market.
Reputed and credible companies will readily provide customer contacts, showcase case studies, and also share client feedback with you.
Partner with companies that have delivered the results they’ve committed, have established credibility with their output, and don’t hesitate while sharing client feedback.
SEO Solutions – Expertise and Customization
An experienced SEO agency in Dubai must cover everything that SEO entails.
For instance, its scope of support must encompass technical SEO, on-page, and off-page SEO, content creation, content marketing, website audits, and keyword research. It should offer a package that helps you optimize your site from every perspective concerning SEO.
Furthermore, also see if the company offers customized SEO solutions and not cookie-cutters. It is because your company is unique and so are your SEO needs. Thus, the one-size-fits-all approach doesn’t work in SEO, particularly in a competitive environment.
Accordingly, the agency you choose must be capable of devising personalized SEO strategies to help you accomplish your objectives. You can measure their capabilities to customize through case studies and client feedback.
The Company’s Own Rankings
Imagine training for weight loss under a fitness coach with a bulging tummy!
Unusual, right?
Now, picture working with an SEO agency that doesn’t rank for its own services!
These are similar situations, aren’t they?
So, while choosing an SEO specialist in Dubai, you must look for the company’s SEO rankings for its services. It must be ranking at least on the first page, if not at the top.
While not the only one, it is surely one way of determining the company’s capabilities in delivering your expectations.
The SEO Team
Meet the SEO team in person while at the company’s office.
Interact with people who might work for you if the deal materializes.
It will help you assess their expertise, overview their approach, know how aligned they are with your objectives, learn about their experiences, vet their communication skills, etc.
Additionally, inquire about the services the company will provide in-house and those it plans to outsource. If outsourced, you must check who the company’s partners are, and their experience, reliability, trustworthiness, and expertise in the respective field.
Industry Experience
The Dubai SEO specialist you choose must have experience in your industry.
Of course, you can make that out by assessing the company’s expertise in your industry’s SEO needs, specific SEO dimensions, competition, strategies required, etc., so that it engineers SEO solutions customized according to your industry’s perspective.
Another straightforward way of doing it is by delving into the company’s case studies.
These provide a clear picture of the strategies the SEO agency employed for a company from a particular industry.
Although not fully, you can relate to it to know the agency’s experience in your industry.
Cultural Fit, Scalability, and Sustainability
SEO isn’t a one-time activity but an ongoing one. Hence, you must look for a Dubai SEO specialist who can work with you for not just months but years. The agency must be credible enough to hand-hold clients in the long run and scale as the client grows.
Besides, ensure your SEO partners fit in right culturally and align well with your objectives, vision, and work ethics. These are factors crucial in the long run.
Wrapping it Up!
We hope the above gave you ample insights into choosing the right Dubai SEO specialist for your business. Remember, your choice concerning the SEO company can make or break your SEO endeavors. Thus, invest some time and effort. But ensure you onboard the right partner fully aligned with your vision and the capabilities to make it a reality.
So, if you have an SEO project lined up, consider choosing BrainMine. We are an SEO specialist in Dubai with a proven track record, diverse industry experience, and a reputation for delivering tangible outcomes.
Want to connect with us to evaluate our SEO expertise? Email us at info@brainminetech.com and our experts will take the conversation ahead.