A lot of brands are born every day in Dubai and almost 99% of them vanish very soon from the market. While there are lots of reasons behind the failure of these brands, however, the major one is the lack of the usage of right technology for the business.
Brands that go digital and are able to connect well with their customers and are the ones that fall in the 1 % category and perform well in the market. The technology helps a business know who their customers are.
There is a classic example of an apparel brand that vanished from the market in a very short span of time. This brand had one of the best ladies apparel designs in the Dubai. During the first few weeks the performance of the brand in the market was outstanding however the business owner never tried to understand that out of the various category of apparels and designs which he was selling, which one sells the most, what is the average age of the ladies who were buying the apparels from their stores, from which place were these customers coming from.
Gradually the designer started experimenting with the designs which is a need for every business however since the experiment was not a focused one as the designer did not know who their customers were, the collection did not find a place in the heart of the customers anymore. Eventually, the loyal customers started feeling disheartened and they switched to another brand.
Let’s analyze the situation from Brainmine’s point of view. If the Brainmine’s consultants had to go and provide some suggestions, following would be some of them
About the Brainmine Web Solution
Brainmine is a web development, software designing, website designing, media and advertising company which has been helping a lot of small scale as well as large scale businesses in achieving their goals. Their strategy of first understanding a business and then crafting a technology that can help a business reach to the next level has helped a lot of brands grow exponentially in Dubai.